Building a Global Bank: The Transformation of Banco Santander - Mauro F. Guillen, Adrian Tschoegl - książka wyd. 2008

Opis

Building a Global Bank: The Transformation of Banco Santander is a business and financial analysis book describing the rapid international expansion and strategic transformation of one of Europe’s largest financial institutions, Banco Santander. The book focuses on how the bank evolved from a strong domestic player in Spain into a global banking group with operations across Europe, Latin America, and other international markets.