Working Backwards

Opis

Working Backwards. Working Backwards gives an insider?s account of Amazon?s approach to culture, leadership and best practices from two long-time, top-level Amazon executives.

Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services ? including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services ? to life. Through the story of these innovations they reveal the principles and practices that drive Amazon?s success.

Through their wealth of experience they offer unprecedented access to the ?

Amazon way? as it was refined, articulated and proven to be repeatable, scalable and adap